Hey, girl hey! I am Ericka but my friends all call me E. Welcome to So Articulate – the place where fashion meets empowerment. Let me share a little of my story, because I know it’s one so many of us can relate to.
Fashion has always been my thing. Ever since I can remember, I’ve loved dressing up, playing with accessories, and finding ways to express myself through style. It’s never been just about clothes – it’s about how they make you feel. That confidence boost, that glow you get when you step out the door knowing you look good. That’s the feeling I wanted to give every woman when I started this company.
But life, as it does, threw me some challenges. A few years into the business, I was diagnosed with infertility, and honestly, it shook me to my core. I put the business down for a while, and in the midst of that struggle, I gained weight because of the reproductive issues. I didn’t recognize myself, and I struggled with the changes in my body. But here’s the thing: when I felt down, lost, or disconnected, I’d pull myself together by dressing up, adding a bold accessory, and reminding myself of who I really am. Every time I put on a statement earring or layered a necklace, I felt a little more like myself. Slowly but surely, I reclaimed my confidence. It wasn’t just about fashion; it was about rediscovering my voice.
That’s why I named this brand So Articulate. Every woman has a voice, a story to tell, and her own unique way of showing up in the world. Our pieces are all about that – always simple but never basic. We’re here to help you say who you are without having to say a word.
And here’s the best part: I didn’t do it alone. I brought my sister Samantha into the business, and together we’ve turned So Articulate into something even more special. She’s my partner in crime, and she brought fresh energy and a whole new perspective. With her by my side, were going to grow in waysI never imagined. Together, we’ve faced the highs, the lows, and everything in between – and now, we’re stronger than ever.
So here we are. A small business built on love, resilience, and the belief that every woman deserves to feel beautiful, no matter what. Whether you're rocking one of our pieces or just vibing with the message, I hope it makes you feel as powerful and beautiful as you truly are.
Thank you for supporting So Articulate and being part of this journey with us.
"With simple pieces and powerful statements”
Ericka & Samantha